82% of consumers use search engines to find local businesses.
Capture your share of this valuable, growing market!
The Premise
A need for interactive media solutions, such as SEM, SEO, mobile, etc., to leverage additional profitable leads and complement the print offering exists among the current and prospective customer base of independent publishers, agencies and CMRs.
Independent publishers, agencies and CMRs have an interest in expanding their current suites of Internet directional marketing products and services, such as Internet Yellow Pages (IYP), to include new and innovative interactive products and services.
Some publishers have chosen to compete directly with Google, other search engines and social media sites; independent publishers, agencies and CMRs are striving to develop competitive online revenue streams. Customers are looking for a trusted resource to assist and advise them in how to best fulfill their digital advertising needs. Your company is that resource – this is where Limelight can help!
The Opportunity
Directory publishers, agencies and CMRs are the only “ad consultants” that concentrate on the on-going and growing advertising and marketing needs of local businesses, as Google and other search engines do not yet understand the unique needs of these customers and have no sales forces to serve them.
Because the largest publishers are focused on scale, their solutions are more national in scope and do not appropriately address the local advertising market. This creates a window of opportunity in which independents can be very well positioned as local media experts for both print and online advertising solutions.
The value of truly local solutions that specifically address smaller geographies is gaining a great deal of attention in the interactive space. No channel is better prepared than independent publishers, agencies and CMRs to capitalize upon the local interactive market. These are your customers today, and the interactive community is beginning to understand their value.
The Solution
Offer a white labeled set of locally-focused interactive advertising products via a strategic partner with expertise in both print yellow pages and interactive media, who also understands your customer base.
Limelight’s model makes publishers and agencies more profitable by increasing margins and maximizing staff efficiency and capacity to serve more advertisers. Outsourcing your interactive department to Limelight allows you to focus on what you do best – growing sales and building customer relationships – while we take care of the back-end fulfillment work and campaign management for your Internet offerings.