82% of consumers use search engines to find local businesses.
Pay Per Click (PPC) is the quickest way to be found by those consumers who are ready-to-buy. It’s effective because it matches searchers looking for your products and services with the pages on your website designed to sell them. Limelight places your ads in the search engine results of Google, Yahoo and Bing, which will bring traffic to your site almost immediately after launching your campaign – even within a few hours! In as little as a week you can begin to see an increase in conversions.
What’s involved?
A solid PPC campaign requires strategic keyword selection, keyword management, great ad writing and ad placement as well as scheduling, bid management and more. It’s a simple process, but it requires time and expertise. As a busy business owner, your time is valuable. Limelight makes PPC easy so that you can focus on your business. Whether you’re a local retailer or in a service-based business, we can implement an effective PPC campaign for you.
It’s a simple process.
You pay only for the clicks that are made to your ad. Users who click on your ad generally have intent to purchase and a high chance of being in the purchase phase of their search. PPC gives you ultimate control over your marketing message, from ad title (headline) and URL, to landing page on your site and call to action.
Our 5 easy steps to bring buyers to your site:
- Limelight develops keywords representing your business, products and services.
- We create targeted ads incorporating your keywords and submit the ads, keywords and bid prices to the search engines.
- Your ads appear in the search engines’ sponsored links section when a potential customer conducts a search of your keywords.
- Prospects click on your ads and are sent to the page on your site that is most relevant to their search.
- Your site’s message, information and offer compel searchers to take action and convert into customers!
What happens next?
Search engine marketing can be tracked easier and with more accuracy than any other form of marketing today. Our integrated reporting system is designed so that you can see the results of all of your online marketing campaigns in one, easy-to-use place. You’ll know your click volumes, learn where your visitors are coming from, where they go and what they do on your site, and which visits convert into actual sales or prospects. Then we use this information to make your PPC campaign even more efficient and effective.
We also track every telephone call made to your site and can tell you who called, the time of day of the call, how long the call lasted and even replay it for you, if you’d like! Learn more about performance measurement.