Why track web performance?
You will learn:
- What source brought prospects and customers to your site? (for example, an ad on Google)
- What keyword terms interested the consumer? (for example, Honda Phoenix)
- Which of your website pages are being viewed, and how frequently?
- What ultimately caused the consumer to make a phone call, complete a form or begin a chat session?
How does Limelight’s Web Performance Tracking work?
We add a programming script (java code) on your website which presents consumers with a dynamically generated local or toll-free telephone number to call. We then track phone calls made by the consumer and link that action back to the consumer’s experience on the site (referring site, keywords used, site pages visited, time spent on each page, exit page, etc.).
Limelight’s Web Performance Tracking allows you to objectively measure the effectiveness of your online advertising investment, and provides a one-stop online portal for detailed reporting on the entire consumer experience when prospects visit your site.
While Internet reporting tools are abundant, Limelight’s Web Performance Tracking is the only online reporting tool that provides the complete picture: merging online traffic (clicks) with offline (calls).
How does Limelight’s Web Performance Tracking benefit your business?
Link website sessions to phone calls to understand what is important your website visitors and the driver behind their call to your business.
Key Benefits:
- View the click trail of a caller and respond quickly and accurately to their questions, close the sale at a faster rate
- Increase customer satisfaction by understanding their method of finding you
- Keep the same PPC budget but increase leads by bidding on those terms that have a high conversion rate
- Real time reporting on calls and website sessions accessible through a convenient online portal
- Recorded calls for quality control
- Breakdown of web sessions and keywords:
Click reporting:
Live Chat*
Limelight’s online chat tool makes it easier for website visitors to reach out and contact your business.
It also provides great scalability for your staff, as a single employee can handle multiple concurrent conversations.
Clients may use this feature to:
- Provide quick responses to your website visitors
- Convert “just looking” visitors into viable leads
- Analyze the referring sites and keywords that lead to chat sessions
- Reduce operating costs and increase productivity
*Live Chat feature is included in the price of our Web Performance Tracking tool, and maybe activated at anytime at no additional charge.