Search Engine Optimization (SEO)
There are two types of search results: paid results and organic (or natural) results.
Organic search is best: 75% of clicks are made to natural results.
Search Engine Optimization (SEO) is important to the success of your website because it yields the highest Return on Investment (ROI) for your business over the long-term. And, the highest volume of clicks – 75% to 80% – are made to the organic listings, providing you with the optimal opportunity to garner leads to your website free of charge.
Search engines rank websites according to relevance to the search terms. This relevance is calculated through an assessment of both on-page (on the website) factors such as your website’s content; and, off-page (not on the website) factors such as inbound links and local citations for your business.
On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa*
This is possibly due to the tendency of consumers to trust organic listings more than paid ads.* And, it compounds the importance of having a sound SEO program in place.
Limelight enables your business to have the best chance possible to be found at the top of the organic results where consumers look first, through ensuring that both on-page and off-page factors are strategically and effectively implemented.
Our 5 easy steps to bring buyers to your site:
- Consultation. We meet with you to ensure understanding of your business, products and services, target market and competition.
- Website Audit. We evaluate the on-page and off-page factors critical to SEO success, including page structure, keywords, meta-data, links and more.
- Keyword Analysis. We assess the volume, relevance and competitiveness of the keywords related to your business and develop a cost-effective strategy to create search terms and phrases that will increase conversions.
- Timeline Creation. We will meet and create a detailed plan that identifies the activities to be completed and their related time frames.
- Implementation. We execute the plans in the timeline and work with you to make the necessary changes to your website.
The Limelight team enjoys creating great SEO strategies for small businesses like yours. Our belief is that we succeed when you succeed. We look forward to the chance to help increase sales for your small business.
Limelight. Delivering big exposure to small businesses.